This partnership goes beyond traditional bounds by deeply integrating him into our organization as a product engineer,” said David Roman, chief marketing officer at Lenovo. “Ashton will help us break new ground by challenging assumptions, bringing new perspective and contributing his technical expertise to Yoga Tablet and other devices.

I get it, companies hire celebrities to promote their products all the time, but pretending that you’re hiring one to be a ground-breaking product engineer seems a bit asinine.